![]() ![]() ![]() If I worked at Apple I’d print up a “Meaty Paws” sign and tape it to Schiller’s door. “If Phil doesn’t step back, it’ll absolutely be the courts making Phil just needs to get his meaty paws off the App Store.” Progressive, Joz is more progressive, and we know Matt is as well. “I think the way to radically improve the App Store is have Philīe an Apple fellow and get his hands off the App Store,” says Schiller appears to be the last holdout when it comes toĪutomating app review compared to Apple SVPs Eddy Cue, Greg ‘Joz’ Shoemaker’s gripes about App Store review seem stuck in 2016.) ![]() (And my understanding is that new automation tools are a big part of that process improvement. But neither “ make it more like the Play Store” nor “ use AI for review” sounds right to me.Īlso, App Store review times have decreased from an average of about 5 days to 1 day since Shoemaker left Apple in 2016. I’m not aware of a single iOS developer who doesn’t think the App Store, especially review, can and should be improved in numerous ways. In the era of app stores, it’s seemed pretty clear that Apple’s has had fewer problems with malware slipping through than Google’s. “The way to solve that inconsistency - and I hate to say it - is: let’s take a page from Google,” he told us. So we asked Shoemaker for his thoughts on how Apple Game-makers as they navigate vague guidelines and inconsistent Neil Long, writing at, has an interesting interview with Phillip Shoemaker, who ran App Store review at Apple from 2009 to 2016:Īpple’s app review process remains a huge problem for mobile Former App Store Review Lead Phillip Shoemaker Seems to Have an Oddly Personal Grudge Against Phil Schiller ★ ![]()
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